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    #groovyideas

    GROOVY IDEAS:

    to activate fans around their favorite teams.

    The National Basketball Association (NBA) has partnered with Y INTERACT on a number of digital creative campaigns, including 2014 NBA Finals, 2014-15 NBA Tip-Off, 2015 NBA Finals, and entire WNBA seasons for the last 5 years. Beyond digital banners, Y INTERACT has created a range of fan engagement tools such as Facebook apps, social media widgets, video player websites, and more.


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    #groovyideas

    GROOVY IDEAS:

    to raise awareness for a great cause.

    Covenant House partnered with Y INTERACT in 2014 to support all four of their "Sleep Out" events to raise money and awareness for homeless teens. Our #groovyideas involve a multi-platform approach with video, mobile, experiential and social media to encourage participants, who spend a night on the street as part of their effort, to share their stories, invite their networks to learn about Covenant House, and get quick links to learn more and make a donation.


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    #groovyideas

    GROOVY IDEAS:

    to engage women in communications.

    The Advertising Women of New York (AWNY) partners with Y INTERACT to promote their upcoming events, benefits and exclusive members-only promotions. At the core of our #groovyideas is AWNY.org, a secure site that allows users to sign up for events, manage membership, and access a members-only database. Y INTERACT is also behind the camera at AWNY's content-driven breakfasts, luncheons and awards ceremonies to capture insights from industry luminaries, as well as on-camera interviews with honorees, speakers, and attendees for post-event highlight videos for YouTube and other social platforms.


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    #groovyideas

    GROOVY IDEAS:

    to entice foodies to share.

    For the Bacon & Beer Classic at Citi Field, Certé, one of New York's largest catering companies, enlisted Y INTERACT to bring attention to their unique dish – bacon wrapped bacon. Our #groovyideas employed Facebook, Twitter, and Instagram to introduce #baconwrappedbacon with a Big Reveal just before the VIP reception, as well as active participation in the #bandbclassic conversation leading into, during and after the event. When BWB won an award and inspired the August sandwich, we took the conversation outside the baseball diamond with direct outreach to Certé's new #BaconAllStars. The ongoing campaign helped drive counter sales during a typically slow month of August.


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    #groovyideas

    GROOVY IDEAS:

    to celebrate creative excellence.

    The NY Chapter of the International Advertising Association (IAA) partnered with Y INTERACT to devise a complete creative package for the 1st annual BrillIAAnce Awards. Our #groovyideas included a promo video on YouTube to generate buzz, event presentation reel and A/V support, and a post-event sizzle video congratulating the winners.