who

Financial Times

What

brand video

When

summer 2015

Where

NYC

Y INTERACT

Generated awareness for global news
organization through video.

Financial Times

The Financial Times (FT) is one of the world’s leading news organizations, recognized by senior business leaders globally for its authority, integrity and accuracy.

who

The FT partnered with Y INTERACT to produce a brand video that highlights the range of FT products to advertisers and marketers in the US - the Financial Times newspaper, Weekend FT, FT.com, FT mobile app, How to Spend It magazine, and other special edition weekend products.

what

Y INTERACT oversaw all aspects of video production, including casting each character to represent FT reader audiences (male and female CEOs, tablet reader, weekend reader); location set up throughout New York City, editing, and animation/motion graphics.

when

Y INTERACT produced a video that exposed the FT’s products portfolio to key audiences in an easily digestible format, providing the organization with an effective sales tool to help drive growth.

where

Watch the video online

Click here to watch the brand video on YouTube.

y interact