who

INT'L ADVERTISING ASSOCIATION

What

Multimedia event support

When

ongoing

Where

worldwide

Y INTERACT

Delivers live event support
through digital initiatives.

International Advertising Association (IAA)

The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals. With 50 chapters in 76 countries, the IAA is a one-of-a-kind global partnership whose members are comprised of advertisers, media, public relation agencies, and academics.

who

The IAA has been a Y INTERACT global partner on digital initiatives (website development, social media/content strategy) to support their events throughout the US, Europe, Asia and Africa.

what

In New York, Y INTERACT has collaborated with the IAA to shoot their annual Global Marketing Summit live from the TimeWarner Center, as well as produce videos for their annual BrillIAAnce Awards, Winter and Summer Balls. Y INTERACT also designed and built their current website, iaany.org, to streamline the membership sign up, renewal and event booking workflows.

when

Our work delivers an overall improved IAA member experience, more accessible information for all users, and increased revenue opportunities for the IAA.

where

Y INTERACT operates behind the scenes to bring the work of the IAA to the forefront, capturing content in real-time that brings value and knowledge to the audience, and raises the profile of the organization.

y interact