who

National Basketball Association

What

DIGITAL ENGAGEMENT CREATIVE

When

POST SEASON

Where

ONLINE

Y interact

Connects fans with their
favorite teams through digital.

National Basketball Association

The National Basketball Association (NBA) is the pre-eminent professional basketball league in North America, and the premier professional basketball league in the world.

who

The NBA has partnered with Y INTERACT on a number of digital creative campaigns, from season tip-off to post-season, since 2008, and with the WNBA since 2007. In addition to digital banners and IAB ad units, Y INTERACT has created a range of fan engagement tools such as Facebook apps, social media widgets, video player websites, and more.

what

When timing is essential, and fans need to experience the action in the moment, Y INTERACT has built dynamic digital media to keep NBA fans in the game with their favorite teams and players, as well as execute strategy according to the aggressive 24/7 timelines required to support live events.

when

WNBA

For the WNBA, Y INTERACT has also collaborated to produce digital creative to support upcoming match ups, live game feeds, photo galleries, and other interactive tools to engage and activate fans up to and during game time.

where